About Us



Virtual Assistants is a nationwide premium virtual assistant company. We help founders, creators and executives move their business forward by providing highly skilled assistants they can trust to take on responsible tasks. We leverage your time to give your life back! 

We deliver personalised and customised virtual assistance. We get to know your business and recommend qualified team members to support you. 

Identifying reliable, trustworthy, and competent help is one of the foremost challenges of running a successful business or project—and it is even more relevant when using remote resources. Virtual Assistant’s team of experienced, reliable, and vetted professionals provides companies with support they can bank on. 

Our Story 

Virtual Assistants was founded early in 2016. With our commitment to quality and reliability, we quickly found our client pool grew beyond our founder. Virtual Assistants took shape as we continued to add more and more professionals who shared the same values to the team – friendly, skilled, responsible, “can do” support, grounded in quality.

In listening to our clients’ pain points and concerns, we noted that assigning a team member who would get the job done was very often only 40% of what mattered to them. The remaining 60% was in HOW the tasks would get done and BY WHOM.

We all have our individual work styles and type of person we like to work with. These preferences matter a lot in building trust and long-term partnerships.

Terri Boote (our founder) and Jess Larsen (our business manager), have assembled an array of VAs with the versatility required to support business owners with complex and specialised requirements. Why should a client struggle to find a designer for a new brochure or a bookkeeper to help with reconciling their accounts? With a diverse skill set and a constantly growing team, we’ve been able to assign team members both for ongoing tasks and to support clients on an ad-hoc basis when they have a particular need, or in cases where they suddenly need to scale up to respond to demand.

Virtual Assistants’ ability to provide highly personalised and tailored solutions and to match our clients with VAs who have the skills, interests and personalities to support businesses for the long term has been our greatest accomplishment. Our versatility has contributed to our rapid growth and our astonishingly high client and team retention rates.

From start to finish, our vision remains the same: our unequivocal passion for excellence, quality and care drives our decision making and is the foundation for how we’ve structured our business.

Obsessive Screening for Talent
Our premium VAs are selected for their innate sense of service and care, as well as their years of corporate and professional experience. We look for people who are motivated to contribute and partner with our clients over the long term.
Everyone Wins
Our business model is based on the belief that long lasting partnerships must be beneficial and rewarding for everyone involved. Both clients and team get to choose whether to work together and our team is highly invested in supporting our clients to succeed, beyond just a paycheck.
Taking Responsibility
The buck stops with us—no matter what the situation. Our team takes responsibility for their actions and for speaking up when something isn't working so that it can be improved. We back that up with our 100% lifetime satisfaction guarantee.
Friendly & Caring Naturally
We like working with friendly and caring people and our clients do too. That's why Virtual Assistants is all about providing a friendly, personalised service. Expect to work with a team who cares deeply about doing a great job and who is naturally motivated by it.
Paying Attention To Detail
Don't think that because we're friendly we don't mean business! We believe that solid execution comes from sweating the details, and one of our key team requirements is to care for all the little things which translate into extraordinary results.
A Positive Outlook
We believe in the power of positivity grounded in reality—that is looking at each situation as an opportunity to learn, to thrive or to improve. We want to have a positive impact with our work and in all of our interactions and collaborations.
The People Who Make It Happen
The Virtual Assistants team is made up of vetted, trusted, multi-talented individuals from all over New Zealand. We are a diverse group with a passion for excellence. Go to The Team to meet the people supporting, designing, building and consistently getting the work done!
Business Manager

Jess has taken on the role of Business Manager after being a VA for nearly four years. Jess is now leading our team of talented administrators to provide personalised business administration support services and is committed to delivering a business support service that enables business owners to achieve their goals, reduce their stress and spend more time doing what they love.


Building the business from the ground up, Terri has steadfastly remained the driving force behind our relentless push for client satisfaction. Future-focused, Terri is passionate about helping business work smarter, not harder. By streamlining business management functions, optimising processes, and implementing automation, Virtual Assistants successfully save our clients hours of time, money, and stress.

Marketing/Social Media/ Design – Virtual Assistant

Ani is a high-energy, multitalented creative who brings her degrees in Communications and Design to support VA clients by developing engaging content across platforms! Whether you are seeking assistance with social media content creation and platform management or looking for more general marketing and communications admin and events coordination to build client connections, Ani can be relied upon to deliver exceptional customer service and support.  

kate robinson
Executive – Virtual Assistant

Kate comes to NZ (and VA) all the way from the north of England! Highly experienced as an EA in both private and public sector medical environments, Kate understands the importance of ‘crossing your t’s and dotting your i’s’. She is the kind of VA who can spot an error in a document from a mile away and makes it her business to ensure everything that leaves her clients’ offices’ is polished, well-presented, and proofread to perfection!  

maggie dolstra
Marketing/Social Media/General Admin – Virtual Assistant

Coming to Virtual Assistants with a Bachelor of Commerce majoring in marketing and management, Maggie has an excellent grasp on how small businesses can market themselves to drive growth and maximise profits. This savvy Gen Z’er is just the VA for you if you’re looking for business support of the social media management variety. If you’re looking for a fresh and highly connected perspective, enlist Maggie to help with your content creation and scheduling!

laureen janse van rensburg
Bookkeeping/General Admin – Virtual Assistant

If you’re a busy business owner who isn’t quite sure what kind of business support you might need, Laureen is our ‘VA of all trades’, which means whatever you need, we can almost guarantee she will have you covered! With an impressive professional background working in forward-facing and senior admin leadership roles in the medical field, Laureen is a vastly skilled VA generalist who can help you with everything from customer service support and setting up smart office systems to managing your bookkeeping!

lisa bowness
Executive/Bookkeeping – Virtual Assistant

Lisa is a professional, focused and driven individual who pays great attention to detail and is capable of working under pressure and to tight deadlines. Lisa gained a BSc Honours Degree in Psychology whilst working full time.  She can easily adapt to different situations and challenges, working both independently and as part of a team, with personal interaction being a particular strength.