You wouldn’t get red carpet ready only to go and sit in a dark attic by yourself all evening, so why are you pumping countless hours and dollars into a website that isn’t being seen by anyone? It’s simple really: If no one sees it, no one buys from it…
If your business website is unlucky enough to fall into this category, fear not! We are here to teach you how to optimise your website for lead generation*. (Be prepared to brace yourself for a consistent stream of enquiry after you implement these tips).
*What Is Lead Generation?
Lead generation is the process of identifying and attracting potential new clients to your business. Once you have attracted someone who is interested in what you have to offer, the next step is to convert them to a paying client. (Be warned that not all leads will become paying clients, they are simply a prospective new client until you work your sales magic). Lead generation once meant cold calling or propositioning strangers in person. But in this modern digital age, most lead generation is done online via your website/social media.
5 Ways To Get Your Website Generating Leads
Before your website can do any generating, you need to have a clear path for your prospects when they land on your site. That is why it is great to have an email opt-in at a key place on your Home Page and any other page your prospects might land on. That way, when they reach your website, they know exactly what to do next.
Once you have your opt-in setup. You can work on:
SEO (Search Engine Optimisation)
SEO is the number one best way to get leads to your website for free. The goal is to get your business to appear at the top of the result list when a prospect types in a search term relevant to your offerings.
There are a couple of things that you can do to improve your search ranking. The first aren’t even to do with keywords, instead, it is to make your website responsive. That means it loads quickly and is mobile friendly so that it loads well on all devices.
Once it is responsive, then you can look at your keywords. These are the words that prospective leads type into the search bar when they are looking for something on Google. You want those same words to appear on your website so that Google reads them and offers potential clients your webpage in the search results.
You can also improve your SEO by having lots of links that lead back to your website online. This can include other business websites or directory sites. Another great idea is to create a blog and update it regularly, as every blog post is another chance for clients to find you online.
Google cannot yet catalogue the content of images. But what it can do is catalogue a line of text that you assign to each image. This is called the ‘ALT tag’. Correctly tagging an image will increase the chances of it showing up in the Google image search.
You can use your keywords in the ALT tag field, or another descriptive term that will help leads to find you. Make sure each of the images on your website has an alt tag, they should also be unique if you can manage it. We know it is a heck of a task if you have a lot of images, (maybe call a VA?) but it will be worth it when your images start popping up in Google search results!
Stay Active On Social Media
When someone types a term into a search engine, it is not only websites that are returned in the results. Social media content can pop up also. If you are actively posting on social media about content that is relevant to your business, chances are this may show up in the search results too.
Just remember that it is important to use social media
to drive traffic back to your website. Your website is your own piece of internet real estate where you can capture people’s data and entice them to take the next step with your business. Social media is a platform owned by someone else, so never rely on it solely.
While it can be a bit tricky to master, Google Adwords is definitely worth the investment for SEO. Google has become ingrained in our daily life so much that we don’t even ‘look something up’ on the internet any more, we ‘Google’ it instead.
By using the Adwords platform to advertise your business, you can guarantee that you will rank for certain search terms. Instead of competing for organic traffic, you pay for the privilege of having your business shown in the top three search results that appear at the top of the page.
If you are serious about making Google Adwords a part of your strategy, then you will definitely want to read our last tip…
Get Some Expert Help
Sure, you could probably take the time to learn all about SEO and constantly chip away at maintaining your rankings. SEO is an ongoing job, and it is not simply a one-time task so it can become very time-consuming. Wouldn’t your time be better spent elsewhere?
That is why we recommend getting expert help on your lead generation. You want it to be a seamless process that keeps delivering prospects to your inbox on a regular basis. We have a bunch of awesome VAs on our team that are experts in SEO and Google Adwords. Get in touch with us today and let us handle the lead generation process for you so that you can focus on converting those leads into paying clients instead!